Who We Are

Sales, Distribution, and Marketing of Premium Imported Liquor Brands to Wholesale and retail outlets including on consumption and private consumers in Southern Africa.

 National Services/Turn-Key Solution


  •         Sales and Merchandising
  •         Distribution and Warehousing
  •         Import and Export
  •         Marketing PR and Social Media
  •         Brand Promotion
  •         Corporate Tastings, Food Pairing
  •         Staff Training
  •         Wine & Spirit Menus
  •         Customised Branding
  •         Product Development


Hector Andrew Mc Beth – Partner CPT

 It was at a very young age that our founder first came across the art of distilling, or should I say he became aware of it. He was truly fascinated and although Libraries never had enough information to quench his thirst for knowledge he studied every book he found on the subject.  After completing his schooling, he realised that Student life had its benefits and he formed his first tasting society they called themselves a Wine Society but they tried all drinks and most times focussed on Whisky, it was all part of an elaborate plan to get others to contribute financially too expensive whisky. It was on a summer break that he attended his first formal tasting; the host pointed him in the right direction.

Finally, answers to his many questions were there, after completing his studies he moved to Cape Town where he started working in the Hospitality industry fulltime. Nobody at the time was prepared to listen, let alone pay for a whisky tasting. Hector quietly pursued his passion and formulated methods to train his staff. His formal time with whisky was spent working closely with big brands like Bells and J&B, he continued to support some of the then smaller brands.

 In 2001 after 7 Years he decided to quit the Hospitality trade to pursue his passion- WHISKY.

Hector has since then been developing distributing and marketing Whisky, Wine, and Cigars. It is estimated that he has tasted over 3000 whiskies and conducted over 1000 tasting events. Hector loves to challenge conventional thinking and is sometimes criticised for this.

He says that “Whisky is a simple thing and should not be overcomplicated.” 

Hector is responsible for logistics, product selection, company strategy, and the Cape Region.   


Brett Jacob- Partner JHB


Marketing liquor for the Big boys was always part of Brett's everyday life.

There was a sabbatical into Canada and Africa managing Glaxo Smith Kline and Coke a Cola, liquor was always where he was at home. Brett has years of experience. Previously with Diageo as Regional Sales /Trade Marketing Manager and National Sales Manager NMK Schultz.  Brett holds an Honours degree in Marketing, 3-year Diploma in Sales & Marketing, IMM import and export diploma and numerous academic awards. Brett is responsible for leading company Sales and General Management.

Adding profitable value to our customers is his style.


Our Team-


Tommy Larkan – Ex Bells Ambassador.  Responsible for KwaZulu Natal Market.

Brandan Larkan-  Natal Sales

Chris King - Port Elizabeth Sales

Chene van Niekerk- Accounts Manager 

Kylem Galaxy- Social Media 0796156551

Chris Van Der Walt- Federal Logistics and clearing 0214485043

Chloe van der Linde Visual Insight Promotions 0823956232


Some of Our valued Customers


Massmart, Liquor City, Overland Liquors, Ultra Liquors, Tops at Spar, Bootleggers, Boulevard Cellars, Riverside Cellars, Greyston Wine, Parkmore Liquors, Craft Cartel Illovo, Solly Kramer Parkhurst, Montys Liquor Boutique, Norman Goodfellows, Whisky Brother, Liquorama, Loco Liquor, PnP, Shoprite, Johnnys Hyper, Model Distributors, Masonic Boksburg, Vasscos Pta, Durban North Liquor, Booths, Blue Bottle, Liberty Liquor, Aroma, Picardi Rebel, SAFWAM, Distri Liquor, Bar Keeper

Hotels and Clubs-

The Cape Grace, Sun City Palace, MichaelAngelo, Oyster Box Umhlanga, Emperors Palace, Bryanston Country Club, Lynwood Club, WP Nomads Golf Club Benoni Country Club, Rovos Rail, Umthunzi Hotel and Conference center, Wild about Whisky Dullstroom.

Top Restaurants-

The Grill House Rosebank, Churchills Melrose Arch, The Chairman, Marble restaurant, Willoughby & Co, Fish, and Wine Company, Codfather The Sky Towers Santon, HashTag Craighall, Daruma The Pearls, The Grand Rivonia, Hanks Olde Irish, Lucky Shaker Umhlanga, Fire and Ice Monte Casino, Wasabi Mall of Africa, Hemmingways Kyalami, Wombles Bryanston, Coalition Rosebank, Zekwala Brewery Haenesburg, Ghazal Indian Melrose Arch and Bryanston, Machicks PTA, Rocket Bryanston, Cotton Club Bryanston, Gionavis Fourways, Social on Main, 011 Morningside, Royal Craighall, Brain Lara Rum bar, Roxannes Rum Bar, Pita Vino Paulshof, Katy's Palace Kramerille, Taste Restaurant Waterfall, The Baron, The Foundry Parkhurst, Eastlands etc.